Search Engine Optimization for your URL address

Search Engine Optimization for your URL address

One of the first parts of a page a search engine will read is your website URL address bar (or slug, in WordPress terms). So it is important to try and include any keywords for that page in there. As you can see for this post, the URL bar is carefully optimized for this pages content.

When creating a post in WordPress, you have the option to edit your slug. You may have a long title for you post, like (but most likely not) “Code Chewing offers free balloons for the summer season!”. In the post you talk about balloons being given away for free, of course. So your URL slug would probably suit ‘free-balloons” – reading something like www.codechewing.com/free-balloons. You don’t need to include common words that will be ignored by search engines, such as ‘for’ and ‘the’. This way you can create keyword dense & rich URLs which is great for your Search Engine Optimization.

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